Watson Crowdsources Cloud Computing

October 20, 2016 / G C Network / Comments Off

Twitter Feed

The Time is Now for 21st Century Leadership

By G C Network | November 10, 2013

I’ve just had the opportunity to preview my good friend Melvin Greer’s newest effort, “21st Century Leadership: Harnessing Innovation, Accelerating Business Success“. Now in pre-release, this book highlights the compelling…

Public Cloud IaaS : A Price/Performance vs. Security Analysis

By G C Network | October 25, 2013

Industry’s transition from custom made, one-of-a-kind IT infrastructures to the standardize, commodity based cloud paradigm is well on it’s way. IBM’s recent “Under Cloud Cover” study highlights the rapidly of…

Catch the Cloud with DorobekINSIDER LIVE!

By G C Network | October 17, 2013

Yesterday I thoroughly enjoyed an opportunity to participate in the DorobekINSIDER LIVE edition on cloud computing. The conversation was both lively and informative. Joining me on the show were:…

Cloud Shines Brightly as Future of Disaster Response IT

By G C Network | September 14, 2013

The call for help began as a rumble. Twenty miles beneath the ocean’s surface, a rupture in a massive tectonic plate ripped a 310 mile-long break in the sea floor,…

NCOIC/NGA Demonstrates Use of Cloud in Disaster Response

By G C Network | September 5, 2013

When the world’s next major earthquake, tsunami or other disaster hits, military, government and civilian NGA project is available on the NCOIC website. responders will need to manage and…

NBC4 Puts On A Great GovCloud Show !!

By G C Network | August 25, 2013

NBC 4 in Washington, DC highlighted government cloud computing today as part of their GovInnovate show. Below is just a taste of the informative public service they provided. Go to…

OMB’s Evidence Memo: A Call for Cloud Services Brokerage

By G C Network | August 21, 2013

by Ray Holloman and Kevin Jackson In a late July memo the Office of Management and Budget requested cloud services brokerage. Well, not in so many words. Rather, OMB requested…

Cloud Services Brokerage Lessons From Alex Rodriguez, Baseball’s Trade Deadline

By G C Network | August 8, 2013

( A guest post from Ray Holloman, NJVC Corporate Communications) Two stories sat atop baseball’s marquee in the final days of July. The first was the non-waiver trade deadline, baseball’s…

Lessons Learned: VA Cloud Email Termination

By G C Network | July 17, 2013

According to a Federal Computer Week article by Frank Konkel, The Department of Veterans Affairs terminated its five-year, $36 million cloud computing contract for email and calendaring services with HP…

Deconstructing Cloud: An Excellent Guide to the Cloud Computing World

By G C Network | July 15, 2013

On an almost daily basis, I’m approach for my views on “cloud computing technology”. Although typically innocent in nature, I always cringe at the thought of enduring yet another hours…

« Previous
1
…
26
27
28
29
30
…
73
Next »

Recently I’ve been doing quite a bit of analysis work using the IBM Watson cognitive business platform. The really exciting thing about this opportunity is the way data can seem to have a conversation with you. This got me wondering if social media data could carry on a conversation as well. Given my almost unhealthy interest in cloud computing, we ran a one week experiment to “crowdsource the internet” in order to see if it held any interesting cloud computing insights . To narrow the volume of documents down to a reasonable number, I limited providers to those on the most recent Gartner IaaS Magic Quadrant:

Microsoft
Amazon Web Services
Google
VMware
IBM
Rackspace
Verizon
CSC
Interoute
CenturyLink
Dimension Data
Fujitsu
Joyent
NTT Communications
Virtustream

Leveraging Watson, I gathered cloud computing related social media documents. According to Watson, in one 24-hr period, there were 46,869 documents that mentioned these Cloud Service Providers (CSP) a total of 57,997 times. Google was totally dominating the online conversation with 73% of all mentions. Microsoft was a poor second at 17%.

Figure 1- Social media cloud computing “Share of Voice”

At this this point I took a look at overall industry sentiment. From this vantage point, Interoute outshines all rivals for positive sentiment. Of particular note, however, was that Dimension Data simultaneously held the crown for largest percentage of negative and lowest percentage of positive sentiment (which seems to be centered mostly around the dropout of a rider from its Tour de France team and a recent internal restructuring). The Dell/EMC cloud provider Virtustream doesn’t even seem to be present in social media conversations.

Figure 2– Customer Sentiment Regarding Cloud Service Providers

Figure 3 – Cloud Service Model “Share of Voice”

Microsoft dominated that segment of the conversation that specifically addressed the three standard cloud computing service models (Infrastructure-as-a-Service [IaaS], Platform-as-a-Service [PaaS], Software-as-a-Service [SaaS]). Over 53% of the working set referenced Microsoft with second place AWS coming in at 13.5%. Software-as-a-service is the unsurprising overall service model leader but Microsoft seems to be edging out AWS for Infrastructure-as-a-Service mentions. Platform-as-a-Service is a distant laggard with only three providers (Microsoft, AWS and VMware) represented in social media exchanges.

Figure 4– Industry Vertical Cloud Computing “Share of Voice

In order to glean some business value, the documents were binned across thirteen industry verticals and analyzed for share of voice and author sentiment. The initial industry bins were:

Construction

Manufacturing

Wholesale trade

Information technology

Retail trade

Utilities

Financial services

Educational services

Transportation and warehousing

Entertainment, accommodation, and food services

Healthcare and social services

Public administration

Across this set, entertainment, government, education and healthcare industries seem to be most interested in the cloud. Surprising to me is that the construction industry interest surpasses that of financial services. Google seems to be driving industry related social media conversations with Microsoft and IBM rounding out the top three.

Although I wouldn’t use this non-scientific experiment to make any big bets, it does demonstrate how actionable data can be gleaned from the social media stream. It may also shed a little light on the power of cognitive computing in the business world.

One especially intriguing capability that I didn’t use in this experiment is the use of Watson Explorer technologies with Semantic Analytics. This solution is currently being used by IBM GTS to deliver “built to purpose” cognitive systems for the information technology industry vertical.

Figure 5– Cloud Service Provider Industry “Share of Voice

A key differentiator of this approach is its ability to extract meaning from the fragmented sentences normally found in unstructured IT service ticket description fields. Due to the global nature of GTS Services, this unstructured text is typically in multiple languages. Additionally, due to the different language skill levels of the globally sourced pool of agents, the grammar quality varies. This solution is used by GTS to uncover patterns and trends in the identification of contributing incident causes in order to prescribe appropriate preventative actions.

The digital transformation couple with cognitive computing is accelerating almost every industry. In the IT world, at least, cognitive computing promises to deliver the ability to bridge the gap between unstructured language data and effective maintenance action by correlating social media chatter and customer sentiments with the root causes of operational IT issues.

This post was brought to you by IBM Global Technology Services. For more content like this, visit Point B and Beyond.