Watson Crowdsources Cloud Computing

NJVC to Spotlight Cloudcuity at Gartner Data Center Conference

By G C Network | November 15, 2012

Las Vegas., Nov. 15, 2012 — NJVC, an information technology solutions provider headquartered in Northern Virginia, announces it will spotlight its Cloudcuity™ framework for delivering secure and unified cloud management…

NJVC Cloud Expert Kevin L. Jackson Launches Second Book: GovCloud II: Implementation and Cloud Brokerage Services

By G C Network | November 9, 2012

VIENNA, Va., Nov. 8, 2012—NJVC, an information technology (IT) solutions provider headquartered in northern Virginia, is pleased to announce that Kevin L. Jackson, vice president and general manager, cloud services,…

Virtustream a Visionary in Gartner 2012 IaaS Magic Quadrant

By G C Network | October 27, 2012

Congratulations to NJVC Cloudcuity partner Virtustream for being positioned as a visionary in the Gartner 2012 IaaS Magic Quadrant! Magic Quadrants provide a graphical competitive positioning of four types of…

GovCloud II: Implementation and Cloud Brokerage Services Now Available

By G C Network | October 22, 2012

I’m happy and proud to announce the release of my second book, “GovCloud II: Implementation and Cloud Brokerage Services” by my publisher Government Training Inc.   The public and private…

NJVC® Introduces Cloudcuity™ AppDeployer to Create and Sell Software Applications

By G C Network | October 18, 2012

Developers Can Create, Deploy and Publish Apps in the Cloud for Free Vienna, Va., Oct. 18, 2012 — NJVC®, an information technology (IT) solutions provider headquartered in Northern Virginia, introduces…

NJVC® Announces the Cloudcuity™ Government Marketplace, Powered by Virtustream’s Secure Cloud xChange

By G C Network | October 4, 2012

Vienna, Va., Oct. 4, 2012—NJVC®, an information technology solutions provider headquartered in Northern Virginia, and Virtustream, Inc., a leading enterprise cloud software company, today announced a new alliance to provide…

Cloudcuity™: Thought Leadership Translated to Operational Excellence

By G C Network | September 26, 2012

As my long time readers have certainly noticed, the frequency of my posts have lengthened over the past few months. First, I would like to offer my apologies for being…

NJVC® Unveils Cloudcuity™ Umbrella Framework for NJVC Cloud Services

By G C Network | September 13, 2012

Vienna, Va., Sept. 13, 2012 — NJVC®, an information technology (IT) solutions provider headquartered in Northern Virginia, introduces Cloudcuity™, a new framework for the company’s cloud service offerings to help…

NJVC® Announces SaaS Accelerate: Specialized Infrastructure Hosting and Managed Services Program for Software-as-a-Service Providers

By G C Network | August 25, 2012

VIENNA, Va., Aug. 15, 2012 —NJVC® announces the release of NJVC SaaS Accelerate, a specialized infrastructure hosting and managed services offering designed to support the business needs of software-as-a-service (SaaS)…

Texas Cloud Computing Lessons Learned

By G C Network | August 12, 2012

Late last week  the Texas Department of Information Resources (DIR) released an important whitepaper that reviewed it’s multi-year Pilot Texas Cloud Offering (PTCO). This project was designed to allow a…


Recently I’ve been doing quite a bit of analysis work using the IBM Watson cognitive business platform. The really exciting thing about this opportunity is the way data can seem to have a conversation with you.  This got me wondering if social media data could carry on a conversation as well.  Given my almost unhealthy interest in cloud computing, we ran a one week experiment to “crowdsource the internet” in order to see if it held any interesting cloud computing insights . To narrow the volume of documents down to a reasonable number, I limited providers to those on the most recent Gartner IaaS Magic Quadrant:
  • Microsoft
  • Amazon Web Services
  • Google
  • VMware
  • IBM
  • Rackspace
  • Verizon
  • CSC
  • Interoute
  • CenturyLink
  • Dimension Data
  • Fujitsu
  • Joyent
  • NTT Communications
  • Virtustream

Leveraging Watson, I gathered cloud computing related social media documents. According to Watson, in one 24-hr period, there were 46,869 documents that mentioned these Cloud Service Providers (CSP) a total of 57,997 times. Google was totally dominating the online conversation with 73% of all mentions. Microsoft was a poor second at 17%.

Figure 1- Social media cloud computing “Share of Voice”
At this this point I took a look at overall industry sentiment. From this vantage point, Interoute outshines all rivals for positive sentiment.  Of particular note, however, was that Dimension Data simultaneously held the crown for largest percentage of negative and lowest percentage of positive sentiment (which seems to be centered mostly around the dropout of a rider from its Tour de France team and a recent internal restructuring). The Dell/EMC cloud provider Virtustream doesn’t even seem to be present in social media conversations. 

Figure 2– Customer Sentiment Regarding Cloud Service Providers
Figure 3 – Cloud Service Model “Share of Voice”
Microsoft dominated that segment of the conversation that specifically addressed the three standard cloud computing service models (Infrastructure-as-a-Service [IaaS], Platform-as-a-Service [PaaS], Software-as-a-Service [SaaS]). Over 53% of the working set referenced Microsoft with second place AWS coming in at 13.5%. Software-as-a-service is the unsurprising overall service model leader but Microsoft seems to be edging out AWS for Infrastructure-as-a-Service mentions.  Platform-as-a-Service is a distant laggard with only three providers (Microsoft, AWS and VMware) represented in social media exchanges.


Figure 4– Industry Vertical Cloud Computing “Share of Voice

In order to glean some business value, the documents were binned across thirteen industry verticals and analyzed for share of voice and author sentiment. The initial industry bins were:

  • Construction
  • Manufacturing
  • Wholesale trade
  • Information technology
  • Retail trade
  • Utilities
  • Financial services
  • Educational services
  • Transportation and warehousing
  • Entertainment, accommodation, and food services
  • Healthcare and social services
  • Public administration


Across this set, entertainment, government, education and healthcare industries seem to be most interested in the cloud. Surprising to me is that the construction industry interest surpasses that of financial services. Google seems to be driving industry related social media conversations with Microsoft and IBM rounding out the top three.


Although I wouldn’t use this non-scientific experiment to make any big bets, it does demonstrate how actionable data can be gleaned from the social media stream.  It may also shed a little light on the power of cognitive computing in the business world.

One especially intriguing capability that I didn’t use in this experiment is the use of Watson Explorer technologies with Semantic Analytics.  This solution is currently being used by IBM GTS to deliver “built to purpose” cognitive systems for the information technology industry vertical.
Figure 5– Cloud Service Provider Industry “Share of Voice

A key differentiator of this approach is its ability to extract meaning from the fragmented sentences normally found in unstructured IT service ticket description fields. Due to the global nature of GTS Services, this unstructured text is typically in multiple languages. Additionally, due to the different language skill levels of the globally sourced pool of agents, the grammar quality varies. This solution is used by GTS to uncover patterns and trends in the identification of contributing incident causes in order to prescribe appropriate preventative actions.


The digital transformation couple with cognitive computing is accelerating almost every industry. In the IT world, at least, cognitive computing promises to deliver the ability to bridge the gap between unstructured language data and effective maintenance action by correlating social media chatter and customer sentiments with the root causes of operational IT issues.


This post was brought to you by IBM Global Technology Services. For more content like this, visit Point B and Beyond.

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