Watson Crowdsources Cloud Computing

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OMG Cloud Standards Summit

By G C Network | July 2, 2009

July 13-15, 2009, in Arlington, VA, the Object Management Group, is holding a Standards in Government & NGO’s Workshop. During the first day, the Cloud Computing Standards Summit will focus…

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By G C Network | July 2, 2009

Hope you’ve already registered for the “The Cloud Computing Symposium” , Wednesday, July 15, 2009 at the National Defense University in Washington, DC! This promises to be the premier government…

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By G C Network | June 25, 2009

Today, on this week’s Federal News Radio Federal Executive Forum webcast, Mr. Jim Borland, Special Advisor for Health IT, Office of the Commissioner, Social Security Administration(SSA), will discuss the value…

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By G C Network | June 24, 2009

During this week’s Federal News Radio Federal Executive Forum pre-recording, Dr. Leslie Lenert, Director, National Center for Public Health Informatics (NCPHI) at the Centers for Disease Control and Prevention (CDC),…

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By G C Network | June 23, 2009

This week pre-recording of Federal News Radio Federal Executive Forum featured Linda Fischetti , Health Informatics Architect at the Veterans Health Administration (VHA). During a panel discussion, her comments on…

Vish Sankaran, HHS, Speaks on Healthcare IT

By G C Network | June 22, 2009

During the pre-recording of this weeks Federal News Radio Federal Executive Forum, Vish Sankaran, Program Director of Federal Health Architecture, discussed the role of information technology in improving the country’s…

Iranian Protests Showcase Twitter, Facebook, YouTube (and Cloud Computing) !

By G C Network | June 21, 2009

In covering unfolding events in Iran, the world’s most powerful news outlets have been entirely dependent on the Twitter-provided flow of text, images, and video. While this has definitely showcased…

Two Days with AWS Federal

By G C Network | June 18, 2009

Today, I start two days of training with Amazon Web Services (AWS) Federal. If that’s the first time you’ve ever heard about an AWS Federal division, your not alone. Held…

Maneuver Warfare in IT: A Cheerleading Pundit

By G C Network | June 15, 2009

The Twitter conversation between Christofer Hoff and I went like this: Christofer – I haven’t formally blogged a resp. (yet) to @Kevin_Jackson on his ‘maneuver warfare in IT’ Not just a cultural shift but a…

Expanding Maneuver Warfare in IT

By G C Network | June 12, 2009

Earlier this week I published “Cloud Computing: The Dawn of Maneuver Warfare in IT Security” via Ulitzer. In publishing the article my intent was to explore the more dynamic approach…

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Recently I’ve been doing quite a bit of analysis work using the IBM Watson cognitive business platform. The really exciting thing about this opportunity is the way data can seem to have a conversation with you. This got me wondering if social media data could carry on a conversation as well. Given my almost unhealthy interest in cloud computing, we ran a one week experiment to “crowdsource the internet” in order to see if it held any interesting cloud computing insights . To narrow the volume of documents down to a reasonable number, I limited providers to those on the most recent Gartner IaaS Magic Quadrant:

Microsoft
Amazon Web Services
Google
VMware
IBM
Rackspace
Verizon
CSC
Interoute
CenturyLink
Dimension Data
Fujitsu
Joyent
NTT Communications
Virtustream

Leveraging Watson, I gathered cloud computing related social media documents. According to Watson, in one 24-hr period, there were 46,869 documents that mentioned these Cloud Service Providers (CSP) a total of 57,997 times. Google was totally dominating the online conversation with 73% of all mentions. Microsoft was a poor second at 17%.

Figure 1- Social media cloud computing “Share of Voice”

At this this point I took a look at overall industry sentiment. From this vantage point, Interoute outshines all rivals for positive sentiment. Of particular note, however, was that Dimension Data simultaneously held the crown for largest percentage of negative and lowest percentage of positive sentiment (which seems to be centered mostly around the dropout of a rider from its Tour de France team and a recent internal restructuring). The Dell/EMC cloud provider Virtustream doesn’t even seem to be present in social media conversations.

Figure 2– Customer Sentiment Regarding Cloud Service Providers

Figure 3 – Cloud Service Model “Share of Voice”

Microsoft dominated that segment of the conversation that specifically addressed the three standard cloud computing service models (Infrastructure-as-a-Service [IaaS], Platform-as-a-Service [PaaS], Software-as-a-Service [SaaS]). Over 53% of the working set referenced Microsoft with second place AWS coming in at 13.5%. Software-as-a-service is the unsurprising overall service model leader but Microsoft seems to be edging out AWS for Infrastructure-as-a-Service mentions. Platform-as-a-Service is a distant laggard with only three providers (Microsoft, AWS and VMware) represented in social media exchanges.

Figure 4– Industry Vertical Cloud Computing “Share of Voice

In order to glean some business value, the documents were binned across thirteen industry verticals and analyzed for share of voice and author sentiment. The initial industry bins were:

Construction

Manufacturing

Wholesale trade

Information technology

Retail trade

Utilities

Financial services

Educational services

Transportation and warehousing

Entertainment, accommodation, and food services

Healthcare and social services

Public administration

Across this set, entertainment, government, education and healthcare industries seem to be most interested in the cloud. Surprising to me is that the construction industry interest surpasses that of financial services. Google seems to be driving industry related social media conversations with Microsoft and IBM rounding out the top three.

Although I wouldn’t use this non-scientific experiment to make any big bets, it does demonstrate how actionable data can be gleaned from the social media stream. It may also shed a little light on the power of cognitive computing in the business world.

One especially intriguing capability that I didn’t use in this experiment is the use of Watson Explorer technologies with Semantic Analytics. This solution is currently being used by IBM GTS to deliver “built to purpose” cognitive systems for the information technology industry vertical.

Figure 5– Cloud Service Provider Industry “Share of Voice

A key differentiator of this approach is its ability to extract meaning from the fragmented sentences normally found in unstructured IT service ticket description fields. Due to the global nature of GTS Services, this unstructured text is typically in multiple languages. Additionally, due to the different language skill levels of the globally sourced pool of agents, the grammar quality varies. This solution is used by GTS to uncover patterns and trends in the identification of contributing incident causes in order to prescribe appropriate preventative actions.

The digital transformation couple with cognitive computing is accelerating almost every industry. In the IT world, at least, cognitive computing promises to deliver the ability to bridge the gap between unstructured language data and effective maintenance action by correlating social media chatter and customer sentiments with the root causes of operational IT issues.

This post was brought to you by IBM Global Technology Services. For more content like this, visit Point B and Beyond.