Watson Crowdsources Cloud Computing

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Strategies And Technologies for Cloud Computing Interoperability (SATCCI)

By G C Network | March 4, 2009

As I alluded to in an earlier post, a major cloud computing interoperability event will be held in conjunction with the Object Management Group (OMG) March Technical Meeting on March…

Government Cloud Computing E-zine Launched

By G C Network | March 3, 2009

Today marks the launch of a new electronic magazine dedicated to addressing cloud computing within the government space. Over the last year during my personal exploration of this marketspace, I’ve…

NCOIC Plenary: Cloud Computing Working Group

By G C Network | March 2, 2009

Last week, I had the pleasure of participating in the NCOIC Cloud Computing Working Group. Led by Cisco Systems Distinguished Engineer, Mr. Krishna Sankar of Cisco Systems, the meeting purpose…

2nd Government Cloud Computing Survey – A Sneak Peek

By G C Network | February 25, 2009

This month, we’re in the middle of collecting data for our 2nd Government Cloud Computing Survey. to peek your curiosity (an to entice your participation) here is a sneak peek…

Government could save billions with cloud computing

By G C Network | February 23, 2009

In a recent study, published by MeriTalk, Red Hat and DLT Solutions, the Federal government could save $6.6 billion by using cloud computing or software-as-a-service. “Looking at 30 federal agencies,…

Cloud Games at FOSE 2009

By G C Network | February 19, 2009

ONLINE REGISTRATION NOW AVAILABLE Booz Allen Hamilton is launching its Cloud Computing Wargame (CCW)T at FOSE March 10-12, 2009 in Washington, DC. The CCW is designed to simulate the major…

IBM and Amazon

By G C Network | February 16, 2009

According to the Amazon Web Services (AWS) site, you can now use DB2, Informix, WebSphere sMash, WebSphere Portal Server or Lotus Web Content Management on Amazon’s EC2 cloud. “This relationship…

A Berkeley View of Cloud Computing

By G C Network | February 13, 2009

Yesterday, Berkeley released their View of Cloud Computing with a view that cloud computing provides an elasticity of resources, without paying a premium for large scale, that is unprecedented in…

Cloud Economic Models

By G C Network | February 11, 2009

One of the most important drivers of cloud computing in the Federal space is its perceived “compelling” economic value. Some initial insight on the economic argument is now available on…

Cloud Computing In Government: From Google Apps To Nuclear Warfare

By G C Network | February 10, 2009

Today, I want to thank John Foley of InformationWeek for an enjoyable interview and his excellent post, Cloud Computing In Government: From Google Apps To Nuclear Warfare. Our discussion covered…

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Recently I’ve been doing quite a bit of analysis work using the IBM Watson cognitive business platform. The really exciting thing about this opportunity is the way data can seem to have a conversation with you. This got me wondering if social media data could carry on a conversation as well. Given my almost unhealthy interest in cloud computing, we ran a one week experiment to “crowdsource the internet” in order to see if it held any interesting cloud computing insights . To narrow the volume of documents down to a reasonable number, I limited providers to those on the most recent Gartner IaaS Magic Quadrant:

Microsoft
Amazon Web Services
Google
VMware
IBM
Rackspace
Verizon
CSC
Interoute
CenturyLink
Dimension Data
Fujitsu
Joyent
NTT Communications
Virtustream

Leveraging Watson, I gathered cloud computing related social media documents. According to Watson, in one 24-hr period, there were 46,869 documents that mentioned these Cloud Service Providers (CSP) a total of 57,997 times. Google was totally dominating the online conversation with 73% of all mentions. Microsoft was a poor second at 17%.

Figure 1- Social media cloud computing “Share of Voice”

At this this point I took a look at overall industry sentiment. From this vantage point, Interoute outshines all rivals for positive sentiment. Of particular note, however, was that Dimension Data simultaneously held the crown for largest percentage of negative and lowest percentage of positive sentiment (which seems to be centered mostly around the dropout of a rider from its Tour de France team and a recent internal restructuring). The Dell/EMC cloud provider Virtustream doesn’t even seem to be present in social media conversations.

Figure 2– Customer Sentiment Regarding Cloud Service Providers

Figure 3 – Cloud Service Model “Share of Voice”

Microsoft dominated that segment of the conversation that specifically addressed the three standard cloud computing service models (Infrastructure-as-a-Service [IaaS], Platform-as-a-Service [PaaS], Software-as-a-Service [SaaS]). Over 53% of the working set referenced Microsoft with second place AWS coming in at 13.5%. Software-as-a-service is the unsurprising overall service model leader but Microsoft seems to be edging out AWS for Infrastructure-as-a-Service mentions. Platform-as-a-Service is a distant laggard with only three providers (Microsoft, AWS and VMware) represented in social media exchanges.

Figure 4– Industry Vertical Cloud Computing “Share of Voice

In order to glean some business value, the documents were binned across thirteen industry verticals and analyzed for share of voice and author sentiment. The initial industry bins were:

Construction

Manufacturing

Wholesale trade

Information technology

Retail trade

Utilities

Financial services

Educational services

Transportation and warehousing

Entertainment, accommodation, and food services

Healthcare and social services

Public administration

Across this set, entertainment, government, education and healthcare industries seem to be most interested in the cloud. Surprising to me is that the construction industry interest surpasses that of financial services. Google seems to be driving industry related social media conversations with Microsoft and IBM rounding out the top three.

Although I wouldn’t use this non-scientific experiment to make any big bets, it does demonstrate how actionable data can be gleaned from the social media stream. It may also shed a little light on the power of cognitive computing in the business world.

One especially intriguing capability that I didn’t use in this experiment is the use of Watson Explorer technologies with Semantic Analytics. This solution is currently being used by IBM GTS to deliver “built to purpose” cognitive systems for the information technology industry vertical.

Figure 5– Cloud Service Provider Industry “Share of Voice

A key differentiator of this approach is its ability to extract meaning from the fragmented sentences normally found in unstructured IT service ticket description fields. Due to the global nature of GTS Services, this unstructured text is typically in multiple languages. Additionally, due to the different language skill levels of the globally sourced pool of agents, the grammar quality varies. This solution is used by GTS to uncover patterns and trends in the identification of contributing incident causes in order to prescribe appropriate preventative actions.

The digital transformation couple with cognitive computing is accelerating almost every industry. In the IT world, at least, cognitive computing promises to deliver the ability to bridge the gap between unstructured language data and effective maintenance action by correlating social media chatter and customer sentiments with the root causes of operational IT issues.

This post was brought to you by IBM Global Technology Services. For more content like this, visit Point B and Beyond.