Watson Crowdsources Cloud Computing

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CloudCamp Federal @ FOSE

By G C Network | February 9, 2009

Sign up now CloudCamp Federal @ FOSE, March 10,2009, 3pm – 8:30pm at the Walter E. Washington Convention Center, 801 Mount Vernon Place NW , Washington, DC. As a follow-up…

Thank You NVTC “Cool Tech” and TechBISNOW !!

By G C Network | February 6, 2009

Thank you to Dede Haas, Chris D’Errico and the Northern Virginia Technology Council for the opportunity to speak at yesterday’s NVTC “Cool Tech” Committee meeting! The Agilex facilities were awesome…

A Significant Event in Cloud Interoperability

By G C Network | February 6, 2009

On Jan 20th, GoGrid released it’s API specification under a Creative Commons license. “The Creative Commons Attribution Share Alike 3.0 license, under which the GoGrid cloudcenter API now falls, allows…

Booz|Allen|Hamilton & Dataline Sponsor 2nd Government Cloud Computing Survey

By G C Network | February 4, 2009

Dataline, Booz|Allen|Hamilton and the Government Cloud Computing Community have teamed together to sponsor the 2nd Government Cloud Computing Survey. Cloud Computing has come a long way since the first survey six months…

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By G C Network | February 3, 2009

According to Gartner’s new report, cloud computing will go through three phases over seven years before it will mature as an industry; – Phase 1: 2007 to 2011 — Pioneers…

Cloud Interoperability Magazine Launches

By G C Network | February 3, 2009

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Why Can’t We Eliminate the “Technology Refresh” RFP?

By G C Network | February 2, 2009

In order to maintain life cycle and technology, the Navy is upgrading server farms at fifteen (15) sites and any future sites throughout the Far East, Europe and Middle East…

Cloud & the Government Session at Cloud Computing Expo

By G C Network | January 29, 2009

Earlier this week I announced that I will be presenting at SYS-CON’s 2nd International Cloud Computing Conference & Expo in New York City this coming March 30-April 1, 2009. During…

CSC and Terremark target US Government with Cloud Computing

By G C Network | January 27, 2009

Today’s announcement by CSC reinforced the strong wave of cloud computing towards the Federal space. Ranked by Washington Technology Magazine as 9th largest (by contract dollar value) government contractor, this…

Should my agency consider using cloud computing?

By G C Network | January 26, 2009

This is clearly the question on the minds and lips of every government IT decsionmaker in town. Why should a government agency even consider cloud computing? In reality, the decision…

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Recently I’ve been doing quite a bit of analysis work using the IBM Watson cognitive business platform. The really exciting thing about this opportunity is the way data can seem to have a conversation with you. This got me wondering if social media data could carry on a conversation as well. Given my almost unhealthy interest in cloud computing, we ran a one week experiment to “crowdsource the internet” in order to see if it held any interesting cloud computing insights . To narrow the volume of documents down to a reasonable number, I limited providers to those on the most recent Gartner IaaS Magic Quadrant:

Microsoft
Amazon Web Services
Google
VMware
IBM
Rackspace
Verizon
CSC
Interoute
CenturyLink
Dimension Data
Fujitsu
Joyent
NTT Communications
Virtustream

Leveraging Watson, I gathered cloud computing related social media documents. According to Watson, in one 24-hr period, there were 46,869 documents that mentioned these Cloud Service Providers (CSP) a total of 57,997 times. Google was totally dominating the online conversation with 73% of all mentions. Microsoft was a poor second at 17%.

Figure 1- Social media cloud computing “Share of Voice”

At this this point I took a look at overall industry sentiment. From this vantage point, Interoute outshines all rivals for positive sentiment. Of particular note, however, was that Dimension Data simultaneously held the crown for largest percentage of negative and lowest percentage of positive sentiment (which seems to be centered mostly around the dropout of a rider from its Tour de France team and a recent internal restructuring). The Dell/EMC cloud provider Virtustream doesn’t even seem to be present in social media conversations.

Figure 2– Customer Sentiment Regarding Cloud Service Providers

Figure 3 – Cloud Service Model “Share of Voice”

Microsoft dominated that segment of the conversation that specifically addressed the three standard cloud computing service models (Infrastructure-as-a-Service [IaaS], Platform-as-a-Service [PaaS], Software-as-a-Service [SaaS]). Over 53% of the working set referenced Microsoft with second place AWS coming in at 13.5%. Software-as-a-service is the unsurprising overall service model leader but Microsoft seems to be edging out AWS for Infrastructure-as-a-Service mentions. Platform-as-a-Service is a distant laggard with only three providers (Microsoft, AWS and VMware) represented in social media exchanges.

Figure 4– Industry Vertical Cloud Computing “Share of Voice

In order to glean some business value, the documents were binned across thirteen industry verticals and analyzed for share of voice and author sentiment. The initial industry bins were:

Construction

Manufacturing

Wholesale trade

Information technology

Retail trade

Utilities

Financial services

Educational services

Transportation and warehousing

Entertainment, accommodation, and food services

Healthcare and social services

Public administration

Across this set, entertainment, government, education and healthcare industries seem to be most interested in the cloud. Surprising to me is that the construction industry interest surpasses that of financial services. Google seems to be driving industry related social media conversations with Microsoft and IBM rounding out the top three.

Although I wouldn’t use this non-scientific experiment to make any big bets, it does demonstrate how actionable data can be gleaned from the social media stream. It may also shed a little light on the power of cognitive computing in the business world.

One especially intriguing capability that I didn’t use in this experiment is the use of Watson Explorer technologies with Semantic Analytics. This solution is currently being used by IBM GTS to deliver “built to purpose” cognitive systems for the information technology industry vertical.

Figure 5– Cloud Service Provider Industry “Share of Voice

A key differentiator of this approach is its ability to extract meaning from the fragmented sentences normally found in unstructured IT service ticket description fields. Due to the global nature of GTS Services, this unstructured text is typically in multiple languages. Additionally, due to the different language skill levels of the globally sourced pool of agents, the grammar quality varies. This solution is used by GTS to uncover patterns and trends in the identification of contributing incident causes in order to prescribe appropriate preventative actions.

The digital transformation couple with cognitive computing is accelerating almost every industry. In the IT world, at least, cognitive computing promises to deliver the ability to bridge the gap between unstructured language data and effective maintenance action by correlating social media chatter and customer sentiments with the root causes of operational IT issues.

This post was brought to you by IBM Global Technology Services. For more content like this, visit Point B and Beyond.