Watson Crowdsources Cloud Computing

October 20, 2016 / G C Network / Comments Off

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CloudCamp Federal 2008 – Don’t miss out !!!

By G C Network | November 7, 2008

Tickets are going fast for CloudCamp Federal 2008 on November 12th in Chantilly, Virginia !! Representatives from the following organizations are already registered to attend. 3TERAAmazon Web Services (AWS)AOLAppistryApptisBooz Allen…

Private Clouds

By G C Network | November 5, 2008

Yesterday in eWeek, Chris Preimesberger, provided a very good read in “Why Private Cloud Computing is Beginning to Get Traction“. “Private cloud computing is a different take on the mainstream…

Important Cloud Computing Events

By G C Network | November 4, 2008

Mark your calendar for the following cloud computing events. These are specifically targeted to organizations looking to leverage cloud computing technologies and techniques in support of national security requirements. CloudCamp…

Forrester: Embrace Cloud Computing to Cut Costs

By G C Network | November 3, 2008

“Forrester Research advises CFOs to take a close look at cloud computing for messaging and collaboration and enterprise applications. The payoffs could be noticeable during the current economic downturn.” In…

Government still wary of cloud computing

By G C Network | October 31, 2008

Federal News Radio interviewed Ron Markezich, a corporate vice president of Microsoft, Mike Bradshaw, president of Google federal, and Michael Farber, a partner with Booz Allen on the government’s approach…

Microsoft Azure

By G C Network | October 30, 2008

With the announcement of Azure, Microsoft has finally made it’s cloud computing plans public. Maybe Larry Ellison is now ready to revise his opinion, huh? While this announcement is definitely…

Federal Grants from the Cloud

By G C Network | October 29, 2008

In case you mised it, the Department of Interior has announced that it plans to build a cloud computing platform to manage the processing and distributing of government grants. “Grants.gov…

Economist.com : Let it rise

By G C Network | October 28, 2008

This week, The Economist provides an insightful special report on cloud computing. From “Clouds and Judgement“: “Computing is fast becoming a “cloud”—a collection of disembodied services accessible from anywhere and…

Some More Cloud Computing Survey Results

By G C Network | October 27, 2008

As promised, here are some more results from the MIT/”Cloud Musings” on-line survey! Please remember, THIS IS NOT A SCIENTIFIC SURVEY !! The purpose is only to get a sense of…

Steve Ballmer comments on Microsoft’s cloud plans

By G C Network | October 24, 2008

On October 17th in the “Redmond Channel Partner Online”, a Microsoft Partner community publication, Kurt Mackie reported on Microsoft’s CEO Steve Ballmer’s comments on the company’s vision for syncing up…

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Recently I’ve been doing quite a bit of analysis work using the IBM Watson cognitive business platform. The really exciting thing about this opportunity is the way data can seem to have a conversation with you. This got me wondering if social media data could carry on a conversation as well. Given my almost unhealthy interest in cloud computing, we ran a one week experiment to “crowdsource the internet” in order to see if it held any interesting cloud computing insights . To narrow the volume of documents down to a reasonable number, I limited providers to those on the most recent Gartner IaaS Magic Quadrant:

Microsoft
Amazon Web Services
Google
VMware
IBM
Rackspace
Verizon
CSC
Interoute
CenturyLink
Dimension Data
Fujitsu
Joyent
NTT Communications
Virtustream

Leveraging Watson, I gathered cloud computing related social media documents. According to Watson, in one 24-hr period, there were 46,869 documents that mentioned these Cloud Service Providers (CSP) a total of 57,997 times. Google was totally dominating the online conversation with 73% of all mentions. Microsoft was a poor second at 17%.

Figure 1- Social media cloud computing “Share of Voice”

At this this point I took a look at overall industry sentiment. From this vantage point, Interoute outshines all rivals for positive sentiment. Of particular note, however, was that Dimension Data simultaneously held the crown for largest percentage of negative and lowest percentage of positive sentiment (which seems to be centered mostly around the dropout of a rider from its Tour de France team and a recent internal restructuring). The Dell/EMC cloud provider Virtustream doesn’t even seem to be present in social media conversations.

Figure 2– Customer Sentiment Regarding Cloud Service Providers

Figure 3 – Cloud Service Model “Share of Voice”

Microsoft dominated that segment of the conversation that specifically addressed the three standard cloud computing service models (Infrastructure-as-a-Service [IaaS], Platform-as-a-Service [PaaS], Software-as-a-Service [SaaS]). Over 53% of the working set referenced Microsoft with second place AWS coming in at 13.5%. Software-as-a-service is the unsurprising overall service model leader but Microsoft seems to be edging out AWS for Infrastructure-as-a-Service mentions. Platform-as-a-Service is a distant laggard with only three providers (Microsoft, AWS and VMware) represented in social media exchanges.

Figure 4– Industry Vertical Cloud Computing “Share of Voice

In order to glean some business value, the documents were binned across thirteen industry verticals and analyzed for share of voice and author sentiment. The initial industry bins were:

Construction

Manufacturing

Wholesale trade

Information technology

Retail trade

Utilities

Financial services

Educational services

Transportation and warehousing

Entertainment, accommodation, and food services

Healthcare and social services

Public administration

Across this set, entertainment, government, education and healthcare industries seem to be most interested in the cloud. Surprising to me is that the construction industry interest surpasses that of financial services. Google seems to be driving industry related social media conversations with Microsoft and IBM rounding out the top three.

Although I wouldn’t use this non-scientific experiment to make any big bets, it does demonstrate how actionable data can be gleaned from the social media stream. It may also shed a little light on the power of cognitive computing in the business world.

One especially intriguing capability that I didn’t use in this experiment is the use of Watson Explorer technologies with Semantic Analytics. This solution is currently being used by IBM GTS to deliver “built to purpose” cognitive systems for the information technology industry vertical.

Figure 5– Cloud Service Provider Industry “Share of Voice

A key differentiator of this approach is its ability to extract meaning from the fragmented sentences normally found in unstructured IT service ticket description fields. Due to the global nature of GTS Services, this unstructured text is typically in multiple languages. Additionally, due to the different language skill levels of the globally sourced pool of agents, the grammar quality varies. This solution is used by GTS to uncover patterns and trends in the identification of contributing incident causes in order to prescribe appropriate preventative actions.

The digital transformation couple with cognitive computing is accelerating almost every industry. In the IT world, at least, cognitive computing promises to deliver the ability to bridge the gap between unstructured language data and effective maintenance action by correlating social media chatter and customer sentiments with the root causes of operational IT issues.

This post was brought to you by IBM Global Technology Services. For more content like this, visit Point B and Beyond.