Watson Crowdsources Cloud Computing

October 20, 2016 / G C Network / Comments Off

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My views on “Classification of Cloud Computing Stakeholders”

By G C Network | July 12, 2008

In “Cloudy Times”, Markus Klems is having a good discussion on how cloud computing stakeholders classify the various infrastructure options. I then thought that it would be good for me…

The Implemetation of Network-Centric Warfare

By G C Network | July 12, 2008

The Implemetation of Network-Centric Warfare “Warfare is about human behavior in a context of organized violence directed toward political ends. So, network-centric warfare (NCW) is about human behavior within a…

Personal Views on DISA, HP and RACE

By G C Network | July 11, 2008

DISA and HP are clearly on the path towards cloud computing. At it’s core, net-centric operations requires the effective delivery of information to forward forces and the translation of that…

DISA selects HP for RACE

By G C Network | July 10, 2008

Byte and Switch reported today that the Department of Defense (DoD) has confirmed that HP will help the Defense Information Systems Agency (DISA) deploy a major cloud computing infrastructure. Grid…

Speakers for First SOA-R Event Announced

By G C Network | July 10, 2008

Scheduled speakers and topics for the first SOA-R Cloud Computing Education event are: Steve Armentrout, Parabon, President & CEO Grid to Cloud Computing Greg Boss, IBM, Lead Cloud Solution Architect…

Cloud Computing Offerings – A Taxonomy

By G C Network | July 9, 2008

From “The various level of cloud computing” by Ross Cooney Applications in the cloud: Software as a Service (SaaS). Examples include gmail, yahoo mail, Hotmail, the various search engines, wikipedia,…

Cloud Computing Guides (updated 8/10/08)

By G C Network | July 9, 2008

InfoWorld Special Report on Cloud Computing InformationWeek Guide to Cloud Computing InfoWorld Cloud Computing Strategy Guide Cloud Computing Product Guide A Brief History of Cloud Computing Business Week CEO Guide…

Microsoft announcing Cloud Computing offering

By G C Network | July 8, 2008

According to Information Week, Microsoft plans to make three important business software offerings — Exchange, Office Communications, and SharePoint — available in SaaS versions for business this year, but it’s…

Intel new CIO to examine Cloud Computing

By G C Network | July 7, 2008

In a ComputerworldUK article, incoming Intel CIO Diane Bryant says that she will network with fellow information chiefs, examine cloud computing and advocate using the chip giant’s internal operations as…

Cloud Computing for National Security

By G C Network | July 3, 2008

As the national security community considers cloud computing as an IT infrastructure option, it is surely looking at the value of the cloud in an information sharing world. Implementation of…

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Recently I’ve been doing quite a bit of analysis work using the IBM Watson cognitive business platform. The really exciting thing about this opportunity is the way data can seem to have a conversation with you. This got me wondering if social media data could carry on a conversation as well. Given my almost unhealthy interest in cloud computing, we ran a one week experiment to “crowdsource the internet” in order to see if it held any interesting cloud computing insights . To narrow the volume of documents down to a reasonable number, I limited providers to those on the most recent Gartner IaaS Magic Quadrant:

Microsoft
Amazon Web Services
Google
VMware
IBM
Rackspace
Verizon
CSC
Interoute
CenturyLink
Dimension Data
Fujitsu
Joyent
NTT Communications
Virtustream

Leveraging Watson, I gathered cloud computing related social media documents. According to Watson, in one 24-hr period, there were 46,869 documents that mentioned these Cloud Service Providers (CSP) a total of 57,997 times. Google was totally dominating the online conversation with 73% of all mentions. Microsoft was a poor second at 17%.

Figure 1- Social media cloud computing “Share of Voice”

At this this point I took a look at overall industry sentiment. From this vantage point, Interoute outshines all rivals for positive sentiment. Of particular note, however, was that Dimension Data simultaneously held the crown for largest percentage of negative and lowest percentage of positive sentiment (which seems to be centered mostly around the dropout of a rider from its Tour de France team and a recent internal restructuring). The Dell/EMC cloud provider Virtustream doesn’t even seem to be present in social media conversations.

Figure 2– Customer Sentiment Regarding Cloud Service Providers

Figure 3 – Cloud Service Model “Share of Voice”

Microsoft dominated that segment of the conversation that specifically addressed the three standard cloud computing service models (Infrastructure-as-a-Service [IaaS], Platform-as-a-Service [PaaS], Software-as-a-Service [SaaS]). Over 53% of the working set referenced Microsoft with second place AWS coming in at 13.5%. Software-as-a-service is the unsurprising overall service model leader but Microsoft seems to be edging out AWS for Infrastructure-as-a-Service mentions. Platform-as-a-Service is a distant laggard with only three providers (Microsoft, AWS and VMware) represented in social media exchanges.

Figure 4– Industry Vertical Cloud Computing “Share of Voice

In order to glean some business value, the documents were binned across thirteen industry verticals and analyzed for share of voice and author sentiment. The initial industry bins were:

Construction

Manufacturing

Wholesale trade

Information technology

Retail trade

Utilities

Financial services

Educational services

Transportation and warehousing

Entertainment, accommodation, and food services

Healthcare and social services

Public administration

Across this set, entertainment, government, education and healthcare industries seem to be most interested in the cloud. Surprising to me is that the construction industry interest surpasses that of financial services. Google seems to be driving industry related social media conversations with Microsoft and IBM rounding out the top three.

Although I wouldn’t use this non-scientific experiment to make any big bets, it does demonstrate how actionable data can be gleaned from the social media stream. It may also shed a little light on the power of cognitive computing in the business world.

One especially intriguing capability that I didn’t use in this experiment is the use of Watson Explorer technologies with Semantic Analytics. This solution is currently being used by IBM GTS to deliver “built to purpose” cognitive systems for the information technology industry vertical.

Figure 5– Cloud Service Provider Industry “Share of Voice

A key differentiator of this approach is its ability to extract meaning from the fragmented sentences normally found in unstructured IT service ticket description fields. Due to the global nature of GTS Services, this unstructured text is typically in multiple languages. Additionally, due to the different language skill levels of the globally sourced pool of agents, the grammar quality varies. This solution is used by GTS to uncover patterns and trends in the identification of contributing incident causes in order to prescribe appropriate preventative actions.

The digital transformation couple with cognitive computing is accelerating almost every industry. In the IT world, at least, cognitive computing promises to deliver the ability to bridge the gap between unstructured language data and effective maintenance action by correlating social media chatter and customer sentiments with the root causes of operational IT issues.

This post was brought to you by IBM Global Technology Services. For more content like this, visit Point B and Beyond.