Watson Crowdsources Cloud Computing

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Amazon’s Jeff Bezos on Cloud Computing

By G C Network | June 18, 2008

Amazon’s Jeff Bezos on Cloud Computing How and when Amazon began its cloud computing effort.Why Amazon has become an innovator with Amazon Web Services and how it relates to their…

Dataline, IBM, Google, Northrop Grumman on Cloud Computing

By G C Network | June 17, 2008

My company, Dataline LLC, in cooperation with IBM, Google and Northrop Grumman Mission Systems, is sponsoring an educational series entitled “Cloud Computing in a Netcentric Environment“. The series will be…

EMC Studies Cloud Computing Security

By G C Network | June 17, 2008

Storage firm EMC has joined the Daoli Trusted Infrastructure Project which conducts research into “trust and assurance” in cloud computing environments. The team’s research will focus on cloud computing, trusted…

The Cloud Computing Marketplace

By G C Network | June 17, 2008

For explaination and details see Understanding the Cloud Computing/SaaS/PaaS markets: a Map of the Players in the Industry by Peter Laird, Kent Dickson, and Steve Bobrowski from Oracle. Update: Please…

Key cloud computing concerns by CXO’s

By G C Network | June 16, 2008

Key cloud computing concerns by CXO’s attending the Enterprise 2.0 Conference in Boston were addresed in a June 9th panel of executives from Google, Amazon Web Services (AWS), and Salesforce.com.…

IBM Cloud Computing Center

By G C Network | June 13, 2008

On June 5th, IBM announced it will establish the first Cloud Computing Center for software companies in China, which will be situated at the new Wuxi Tai Hu New Town…

EUCALYPTUS – An Open Source Cloud Computing Platform

By G C Network | June 13, 2008

Elastic Utility Computing Architecture for Linking Your Programs To Useful Systems (EUCALYPTUS) is a new project that seems to be trying to put an “open source” flavor to cloud computing.…

The Honorable John G. Grimes Speaks about Cloud Computing

By G C Network | June 12, 2008

Today I had the pleasure of hearing The Honorable John G. Grimes, Assistant Secretary of Defense for Networks and Information Intergration and Department of Defense CIO, speak on some key…

Amazon leads Google into the cloud (So what else is new)

By G C Network | June 12, 2008

In this May 1, 2008 Globe and Mail Update article, Mathew Ingram provides an excellent comparison of Amazon and Google’s cloud computing initiatives. Bottom line: Amazon leads the pack with…

Web 2.0 Expo – What is Cloud Computing?

By G C Network | June 11, 2008

For some interesting views, take a look at these video interviews on what is cloud computing. These were done during the recent Web 2.0 Expo, April 22-25 in San Francisco,…

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Recently I’ve been doing quite a bit of analysis work using the IBM Watson cognitive business platform. The really exciting thing about this opportunity is the way data can seem to have a conversation with you. This got me wondering if social media data could carry on a conversation as well. Given my almost unhealthy interest in cloud computing, we ran a one week experiment to “crowdsource the internet” in order to see if it held any interesting cloud computing insights . To narrow the volume of documents down to a reasonable number, I limited providers to those on the most recent Gartner IaaS Magic Quadrant:

Microsoft
Amazon Web Services
Google
VMware
IBM
Rackspace
Verizon
CSC
Interoute
CenturyLink
Dimension Data
Fujitsu
Joyent
NTT Communications
Virtustream

Leveraging Watson, I gathered cloud computing related social media documents. According to Watson, in one 24-hr period, there were 46,869 documents that mentioned these Cloud Service Providers (CSP) a total of 57,997 times. Google was totally dominating the online conversation with 73% of all mentions. Microsoft was a poor second at 17%.

Figure 1- Social media cloud computing “Share of Voice”

At this this point I took a look at overall industry sentiment. From this vantage point, Interoute outshines all rivals for positive sentiment. Of particular note, however, was that Dimension Data simultaneously held the crown for largest percentage of negative and lowest percentage of positive sentiment (which seems to be centered mostly around the dropout of a rider from its Tour de France team and a recent internal restructuring). The Dell/EMC cloud provider Virtustream doesn’t even seem to be present in social media conversations.

Figure 2– Customer Sentiment Regarding Cloud Service Providers

Figure 3 – Cloud Service Model “Share of Voice”

Microsoft dominated that segment of the conversation that specifically addressed the three standard cloud computing service models (Infrastructure-as-a-Service [IaaS], Platform-as-a-Service [PaaS], Software-as-a-Service [SaaS]). Over 53% of the working set referenced Microsoft with second place AWS coming in at 13.5%. Software-as-a-service is the unsurprising overall service model leader but Microsoft seems to be edging out AWS for Infrastructure-as-a-Service mentions. Platform-as-a-Service is a distant laggard with only three providers (Microsoft, AWS and VMware) represented in social media exchanges.

Figure 4– Industry Vertical Cloud Computing “Share of Voice

In order to glean some business value, the documents were binned across thirteen industry verticals and analyzed for share of voice and author sentiment. The initial industry bins were:

Construction

Manufacturing

Wholesale trade

Information technology

Retail trade

Utilities

Financial services

Educational services

Transportation and warehousing

Entertainment, accommodation, and food services

Healthcare and social services

Public administration

Across this set, entertainment, government, education and healthcare industries seem to be most interested in the cloud. Surprising to me is that the construction industry interest surpasses that of financial services. Google seems to be driving industry related social media conversations with Microsoft and IBM rounding out the top three.

Although I wouldn’t use this non-scientific experiment to make any big bets, it does demonstrate how actionable data can be gleaned from the social media stream. It may also shed a little light on the power of cognitive computing in the business world.

One especially intriguing capability that I didn’t use in this experiment is the use of Watson Explorer technologies with Semantic Analytics. This solution is currently being used by IBM GTS to deliver “built to purpose” cognitive systems for the information technology industry vertical.

Figure 5– Cloud Service Provider Industry “Share of Voice

A key differentiator of this approach is its ability to extract meaning from the fragmented sentences normally found in unstructured IT service ticket description fields. Due to the global nature of GTS Services, this unstructured text is typically in multiple languages. Additionally, due to the different language skill levels of the globally sourced pool of agents, the grammar quality varies. This solution is used by GTS to uncover patterns and trends in the identification of contributing incident causes in order to prescribe appropriate preventative actions.

The digital transformation couple with cognitive computing is accelerating almost every industry. In the IT world, at least, cognitive computing promises to deliver the ability to bridge the gap between unstructured language data and effective maintenance action by correlating social media chatter and customer sentiments with the root causes of operational IT issues.

This post was brought to you by IBM Global Technology Services. For more content like this, visit Point B and Beyond.