Both Sides of Enterprise Mobility

March 16, 2017 / G C Network / Comments Off

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Yahoo-Microsoft Merger Proxy Fight – May 14, 2008

By G C Network | May 18, 2008

As I alluded to last week, “It’s not over ’till it’s over” Carl Ichan Looking to Start Yahoo Proxy Fight Money – The Microsoft-Yahoo Merger may not be over. Billionaire…

Now in the ring Sun/Amazon! – May 04, 2008

By G C Network | May 18, 2008

The Sun/Amazon cloud may be announced soon. Sun CEO Jonathan Schwartz delivered a short keynote at Startup Camp in San Francisco, an adjunct event to the JavaOne Conference. According to…

Microsoft gives up on Yahoo? – May 04, 2008

By G C Network | May 18, 2008

“Cloud computing is far more than a concept. With Broadband Internet connections now all-but-ubiquitous and microcomputers and locally-run software now so trouble-prone, Cloud Computing’s time has come.” This is a…

IBM, Google and the Blue Business Platform – May 01, 2008

By G C Network | May 18, 2008

Today was good !! This morning. there was a main session built around “CIO 2.0”. The basic premise was that CIOs have now earned a seat at the business management…

The coming cloud – April 30, 2008

By G C Network | May 18, 2008

I attended the IBM Public Sector briefing this morning. The IBM executives were clearly basking in a financial performance glow. After ending 2007 with increases in revenue, profit and earnings…

Google, Cloud Computing, and the US Intelligence Community – April 29, 2008

By G C Network | May 18, 2008

Just arrived in Los Angeles for the IBM Business Partner Leadership Conference. IBM is billing this as a “new” conference, but I have my doubts. I am, however, very interested…

Location Based Services – April 25, 2008

By G C Network | May 18, 2008

INmobile.org is a exclusive community for executives in wireless industry. As a member, I have the opportunity to participate in a number of interesting discussions about mobile and wireless technology.…

IBM Business Partner Leadership Conference – April 23, 2008

By G C Network | May 18, 2008

I just completed registration for the IBM Business Partner Leadership Conference. This is a new invitation-only conference being held this year in Los Angeles from Wednesday, April 30th through Friday,…

Telephone & Web = WOW !! – April 21, 2008

By G C Network | May 18, 2008

The power of the Internet and the web lies in its ability to provide access to information. The mobile web takes this one step further with its ability to provide…

The Power of Family Oral History – April 19, 2008

By G C Network | May 18, 2008

Although I just started this yesterday, I’ve decided to backdate this entry to last Saturday, April 12, 2008. That’s when my family had it’s 3rd Annual Black History Party. The…

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Enterprise mobility has become table stakes in the world of business. The ability to access current information at any time, from anywhere, on any device has really become a cliché. The familiarity we all have with smartphones and wireless access, actually obscures the true difficulty of developing and executing an effective corporate mobile strategy. This reality is driven by the fact that companies must actually have two mobile strategies.

The first face of mobility is an inside strategy focused on supporting employees and business partners. From this viewpoint, mobility becomes the central point of access and the management tool for corporate information and intelligence. The organizational goal here is to introduce context to business processes in order to offer viable options and drive better decisions. An additional benefit of this capability is to create frictionless interactions with partners, employees and customers.

The second face of mobility is that of providing support to a company’s customers. This is an outside facing strategy that recognizes that mobile should not serve as merely a communications channel. Mobility, in this context, is a touchpoint through which customers can quickly interact with your company in a convenient and seamless way. The goal here is to serve as a support facility to your customer’s journey which are a discreet set of interactions a customer has with a brand to accomplish a task. Understanding and addressing what may be different journeys for different customer sets, creates real value for companies.

The values proposition for each of these two mobility strategic faces differ between industries and marketplaces. What’s clear, however, is that the convergence of the consumer market and the enterprise market is highlighting the importance of addressing this as an operational requirements. In 2017, the major trends affecting both of these major challenges include:

An accelerate use of mobile applications, especially by small businesses;
Advancements in the use and exploitation of location based services;
More blatant blending of Augmented Reality (AR) and Utility Applications in ways that can boost customer engagement;
The introduction of Android Instant Apps that can be used without first going through the download process;
Broader use of Artificial Intelligence (AI) that is seamlessly embedded into digital interactions;
The growing popularity of Internet of Things (IoT) Apps that enable more robust connectivity to more devices and more customers; and
Heightened awareness of the importance of mobile security and the protection of personal information.

This demands the establishment of a mobile technology framework and strategy that aligns mobility efforts with business goals. This is where industry leaders like IBM can help your organization deal with both aspects. Their mobile expertise can help address both of these faces of mobility by offering:

Speedy deployment of integrate mobile applications, devices, systems and user support in a security-rich environment;
Enhanced business value through enhanced connections among your employees, customers and suppliers;
Cost effective mobility operations support that accelerate implementation through a more scalable and cost-effective mobile infrastructure; and
Solutions that are personalized to fit both your customers and employees.

Although dealing with the two-faced challenges of a mobility strategy can be daunting, modern organizations cannot afford to shy away from the challenge. Serving as trusted advisors IBM Mobile Infrastructure Consulting Services is designed to establish a technology framework with a strategy that aligns mobility efforts with your business goals.